<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Utah SEO Specialists · Insights</title><description>Practical notes on SEO, paid media, web performance, content, and AI search for Utah businesses.</description><link>https://utahseospecialists.com/</link><language>en-US</language><ttl>1440</ttl><item><title>Answer Engine Optimization: the playbook for 2026</title><link>https://utahseospecialists.com/insights/aeo-playbook-2026/</link><guid isPermaLink="true">https://utahseospecialists.com/insights/aeo-playbook-2026/</guid><description>Why every Utah business needs a strategy for ChatGPT, Perplexity, and Google&apos;s AI Overviews — and what that strategy actually looks like.</description><pubDate>Tue, 12 May 2026 09:00:00 GMT</pubDate><category>Playbooks</category><category>aeo</category><category>ai-search</category><author>Theo Bramwell</author></item><item><title>Ranking in 12 Utah cities without ranking in zero</title><link>https://utahseospecialists.com/insights/ranking-12-utah-cities/</link><guid isPermaLink="true">https://utahseospecialists.com/insights/ranking-12-utah-cities/</guid><description>The multi-location SEO mistake we see weekly, and the simple architectural fix that compounds across every market.</description><pubDate>Sun, 03 May 2026 09:00:00 GMT</pubDate><category>Local SEO</category><category>local-seo</category><category>multi-location</category><author>Marisol Quiñones</author></item><item><title>The Local SEO Playbook</title><link>https://utahseospecialists.com/insights/local-seo-playbook/</link><guid isPermaLink="true">https://utahseospecialists.com/insights/local-seo-playbook/</guid><description>A 14-section essay on ranking in 12 Utah cities without ranking in zero. The complete playbook for multi-location Utah businesses.</description><pubDate>Wed, 22 Apr 2026 09:00:00 GMT</pubDate><category>Playbooks</category><category>local-seo</category><category>multi-location</category><category>utah</category><author>Theo Bramwell</author></item><item><title>Why your Shopify store fails Core Web Vitals (and 4 fixes that move LCP under 1.5s)</title><link>https://utahseospecialists.com/insights/shopify-core-web-vitals/</link><guid isPermaLink="true">https://utahseospecialists.com/insights/shopify-core-web-vitals/</guid><description>The actual lever changes — not generic &quot;use a CDN&quot; advice — that get green scores on Shopify.</description><pubDate>Tue, 21 Apr 2026 09:00:00 GMT</pubDate><category>Web Dev</category><category>cwv</category><category>shopify</category><category>performance</category><author>Ezra Lindquist</author></item><item><title>How to allocate a $50k/mo paid media budget in 2026</title><link>https://utahseospecialists.com/insights/paid-budget-2026/</link><guid isPermaLink="true">https://utahseospecialists.com/insights/paid-budget-2026/</guid><description>Where the marginal dollar goes when search inventory is shrinking and creative is eating the world.</description><pubDate>Thu, 09 Apr 2026 09:00:00 GMT</pubDate><category>PPC</category><category>ppc</category><category>paid-media</category><author>Devin Marsh</author></item><item><title>The 90-day content refresh framework</title><link>https://utahseospecialists.com/insights/content-refresh-framework/</link><guid isPermaLink="true">https://utahseospecialists.com/insights/content-refresh-framework/</guid><description>Most of your traffic is sitting in pages you wrote two years ago. Here&apos;s the framework we use to reactivate them.</description><pubDate>Sat, 28 Mar 2026 09:00:00 GMT</pubDate><category>Content</category><category>content</category><category>editorial</category><author>Marisol Quiñones</author></item></channel></rss>