Insights
Practical notes on SEO, paid media, web performance, content, and AI search, written by the people running the accounts.
All articles
6 articles
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Answer Engine Optimization: the playbook for 2026
Why every Utah business needs a strategy for ChatGPT, Perplexity, and Google's AI Overviews — and what that strategy actually looks like.
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Ranking in 12 Utah cities without ranking in zero
The multi-location SEO mistake we see weekly, and the simple architectural fix that compounds across every market.
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The Local SEO Playbook
A 14-section essay on ranking in 12 Utah cities without ranking in zero. The complete playbook for multi-location Utah businesses.
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Why your Shopify store fails Core Web Vitals (and 4 fixes that move LCP under 1.5s)
The actual lever changes — not generic "use a CDN" advice — that get green scores on Shopify.
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How to allocate a $50k/mo paid media budget in 2026
Where the marginal dollar goes when search inventory is shrinking and creative is eating the world.
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The 90-day content refresh framework
Most of your traffic is sitting in pages you wrote two years ago. Here's the framework we use to reactivate them.
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